Most of of my clients use mass email marketing as an important tool in connecting with customers and directing them to new information, sales and products. But when is the best time to send out an email?
Short answer? Around 11 am on mid-week days such as Tuesday, Wednesday or Thursday. Of course, your specific audience could differ, but generally, this is the current gold standard.
Want to know why? Take a look at this article which breaks down the reasons.
